Tuesday, September 28, 2010
It's a Marathon, not a sprint
Matt Trombly is running the ING New York City Marathon, November 7th, for his friend and neighbor who is fighting multiple myeloma (MM).
Matt has done an incredible job of raising awareness and funds needed for continued research to fight MM. Matt treated the fundraising the same way he is treating the NYC marathon.......START EARLY!!!!! Matt started developing his plan in April so he could execute the formulated plan with the fullest potential. After the plan was set, Matt scheduled a conference call with the fundraising leadership at the MMRF, to ask questions and to get feedback on his plan. He also fundraised in phases. Corporate, traditional, and fundraising events(golf scramble & dinner). Matt also made some noise buy contacting his local TV station to share his story. He not only raised $12,000 for the MMRF but he lost over 85 lbs during the process. Facebook, emails, and letters to potential corporate sponsors were also used to raise awareness and funds.
Matt realizes that his value on time pales to compare to that of his neighbor and friend Molly's value on time. With her fighting MM, it is his job to help her fight it by raising as much as he can for the MMRF.