Thursday, September 23, 2010

Small World


David Stevens is part of Team Aptuit and is participating in the MMRF's Corporate Challenge for the ING New York City Marathon.

David has been asking everyone he knows from high school friends, previous work colleagues, MBA classmates, and facebook contacts.  He chose to write directly to the recipients because it is difficult to ignore a request if it is addressed/written to someone individually.  He also personalized his message by mentioning his mom's Chronic Leukaemia.  He also described MMRF, the founders Kathy & Karen and their personal connection, and the great work that MMRF has done.  The MMRF has helped develop treatments for myeloma that is now being explore as options for other cancers, which a greater amount of people can relate to.  David asked others to forward his link to people that he did not know.  He connected with someone's brother who was diagnosed with MM 6 years ago and they gave David $100 and thanked him for making a difference.

This was very humbling and gave David extra motivation to train and fundraise.  No magic, just time and persistence has David at 41 donations totaling $2,260.

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